Great imaginative toy!
My 18 month old boys absolutely LOVE this toy! This has definitely accelerated their imaginative playing. They will have the astronauts go "nigh night" in the bed; "zoom zoom" when they set the launching noise off; they love to have the astronauts drive the space mobile around; they have the dog go into his "room" in the bottom of the rocket, close the door and have one of the astronauts "knock" on the door to let them in...basically all of the pretend play that a child can do with a dollhouse, they do with this rocket ship - and more - they are able to have them fly the rocket ship around, count down with it as it launches (they LOVE to do this), etc. This toy also grows with kids...I'm sure as they get older and know how things work more, they will play with it in a whole new way.