Children Toys Store

privacy statement

Information Collection and Use

Imagine the Challenge™ is the owner and operator of this website. We will not sell or share information to others differently than what we disclose in this statement.™ collects information from our users at several different points on our website. Information is collected when you: 

• Wish List 

• Place an order 

• Make changes or additions to your wish list settings 

• Request a Catalog 

• Participate in a site survey

Placing an Order

We request information from you in our checkout area when you place orders with™. During checkout you must provide your credit card number, billing and shipping address. After the checkout process is complete, your purchase information is securely forwarded to™.™ will use this information to fulfill your order and contact you if questions arise regarding your order.

Wish List

The personal information you enter during registration and/or during checkout is stored in your personal account area, also known as “My Account.” You can access “My Account” to add or change information, including changing your privacy settings, by entering the username created when you registered and the password you created. Please note: “My Account” is only created as a result of participating in our Wish List, and NOT necessarily as a result of placing an order on this site. Please send your questions or concerns regarding this matter to


From time to time our site requests information from you via surveys. Participation in a survey is completely voluntary. Should you agree to participate, information requested may include contact information (such as name and email address) and demographic information (such as zip code, age level, etc.). Survey information will be used for purposes of improving the functionality of and customer satisfaction with our site.

Customer Care

Imagine the Challenge™ uses an email link, and toll-free customer service phone number, located on the “Customer Care” page to allow you to contact us directly with any questions or comments you may have. We read every message and do our best to reply prior to the end of the next business day. The information you provide in these emails is used to respond directly to your questions or comments. Therefore, it is much to your advantage to include specific information. We may file your comments to improve the site, or review and discard the information.

Opt Out™ gives you the option to opt out from receiving our catalog, and/or any offers we may have available from time to time. You can opt out by emailing us or writing us using the contact information provided below. Additionally, if you have previously agreed to receive catalogs and/or offers from Imagine the Challenge™, and would like to discontinue receiving these, you can do so by following the simple instructions previously mentioned.


Our website takes every precaution to protect your information. When you submit sensitive information, this information is protected both online and offline. Website security is reviewed regularly to ensure we are up to date with industry standards and technology. Whether you're ordering a catalog or making a purchase, we want you to feel safe and secure while visiting our site. To ensure that your credit card information is even more secure, we use a secure transmission (SSL) when you give us your credit card information. We encrypt all credit card information and store it on a server that isn't accessible on the Internet. Once we store that information, it cannot be displayed anywhere on the website.

Email™ respects your privacy and does not condone or participate in the sending of Spam, email that is both unsolicited and is commercial in nature. Unless you opt into our email special promotions program, we will only communicate with you regarding your orders and specific inquiries. When you shop or send e-mails to us, you are communicating with us electronically and consent to receive communications from us electronically as part of your online shopping and in response to your inquiries.

You may choose to opt in to our email special promotions program and receive special promotions from™ by email by entering your email address at Your participation in our email special promotions program is a voluntary program. You may unsubscribe at any time by clicking the unsubscribe link at the bottom of every email, by emailing us at

or calling us toll free at (888) 777-1641


Our website uses cookies only for customer convenience. Usage of a cookie is in no way linked to any personally identifiable information while on our site. If you set your browser to reject cookies, usage of our site will be limited. For example, you will not be able to view the items previously added to your shopping cart.


This web site contains links to other sites. Please be aware that Imagine the Challenge™ is not responsible for the privacy practices of other such sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

California Consumer Privacy Act

Information We Collect

We will collect personally identifiable information about you, such as your name, postal address, telephone number, e-mail address, gender and date of birth, when you provide it to us while on this Site.





A real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name or other similar identifiers.


Personal information categories listed in the California Customer Records statue (Cal. Civ. Code § 1798.80(e)).

A name, signature, address, telephone number, credit card number, debit card number or other financial information.

Some personal information included in this category may overlap with other categories.


Protected classification characteristics under California or federal law

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information.


Commercial Information

Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


Internet or other electronic network activity information

Including, but not limited to, browsing history, search history, and information regarding a California resident’s interaction with an internet website, application or advertisement.


Geolocation Data

Information that can be used to identify an electronic device’s physical location.


Biometric Information

Physiological, biological, or behavioral characteristics, including DNA, sufficient to establish identity, such as images of the iris, retina, fingerprint, face, hand, palm, and voice recordings.


Information detected by senses

Audio, electronic, visual, thermal, olfactory or similar information


Professional or employment-related information

Name, address, employment history, employment application (including Social Security Number, driver’s license, mailing address), background checks, IRS Forms W-4.


Education information

Name or address of a student or family member, student number, date or place of birth, mother’s maiden name, handwriting, or other information that could identify a student with reasonable certainty.


Personal Information Sales

We will not sell your personal information to any party. If in the future, we anticipate selling your personal information to any party, we will provide you with the opt-out and opt-in rights required by the CCPA.

Disclosed Personal Information for Business Operation Purposes

Personal information may be used for business purposes to complete customer order transactions (including processing and fulfilling orders and transactions, verifying customer information, processing payments). The requirements of CCPA do not require deletion of transactional information that must be retained in the event a consumer needs to be contacted regarding a product or service they have purchased. We will retain transactional records for these purposes.

Personal information may also be used for detecting and debugging technical site functionalities and to identify and make necessary repairs. Personal information is only used when tmp is contacted by a consumer highlighting a broken site functionality. If you wish to have your personal information excluded from debugging and repair activities, please contact our Privacy Officer.

Your Rights with Respect to Personal Data

You have the following rights with respect to your personal data:

  • You may submit a request for access to the data we process about you;
  • You may object to the processing;
  • You may request an overview; in a commonly used format of the data we process about you;
  • You may request correction or deletion of the data if it is incorrect or not or no longer relevant, or to ask to restrict the processing of the data

To exercise any of these rights, please contact our Privacy Officer.

Legal Disclaimer

We may disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our website.

Contact Information

If you have any questions or suggestions regarding our privacy policy, please contact us at:™

61 clark road north

battle creek, Michigan 49037

customer care

(888) 777-1641

email us


I am a foster parent with two special needs foster children. One is 23 months with cerebral palsy and the other is 7 and has significant developmental delays and is blind, etc. It is so exciting to get a catalog filled such great material for them. Kudos to you. I cant wait for it to come!
by: Alisa S.

Thank you for making shopping easy by selling so many wonderful toys to choose from!
by: Andrew A.

It's truly rare these days that a company not only stands behind its products, but also its customers. I have ordered a number of times from Imagine Toys, and will continue to do so for a long time to come. Everyone I have dealt with, whether through email, chat box, or on the phone, has been so pleasant and accommodating. It truly means a lot. Many thanks,
by: Cheryl P.



if you don't
absolutely love it,
we'll take it back.

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contact us

  • by email:

  • by phone:
    (888) 777-1641

  • location:
    61 clark road north
    battle creek, Michigan 49037
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